HBO Max added 2.7 million subscribers in Q1, bringing its total subscriber base to 44.2 million, parent company AT&T reported during its first quarter earnings call on Thursday.
Growth came from new titles including “Wonder Woman 1984,” “Godzilla vs. Kong” and “Zack Snyder’s Justice League,” which premiered in theatres and on the platform at the same time.
HBO Max’s average revenue per user was $11.72. Direct-to-consumer subscription revenue overall at WarnerMedia clocked in at $1.8 billion, up 35% year over year.
“We continued to excel in growing customer relationships in our market focus areas of mobility, fiber and HBO Max,” AT&T CEO John Stankey said in a statement. “HBO Max continued to deliver strong subscriber and revenue growth in advance of our international and AVOD launches planned for June.”