'Jem And The Holograms' Was A Truly Outrageous Flop At The Box Office
'Jem And The Holograms' Was A Truly Outrageous Flop At The Box Office
The flick opened to $1.3 million to become one of the worst debuts of all time for a major studio movie opening in over 2,000 locations.
Posted: 10/26/2015 09:09 AM EDT | Edited: 1 hour ago
LOS ANGELES (AP) — It was a truly outrageous weekend at the box office, and not in a good way.
The pack of new releases proved to be all out duds, some worse than others, leaving room for holdovers "The Martian" and "Goosebumps" to stay in the top spots with $15.9 and $15.5 million, respectively according to Rentrak estimates Sunday. The Steven Spielberg/Tom Hanks Cold War thriller "Bridge of Spies" also held nicely in third place with $11 million.
Vin Diesel's "The Last Witch Hunter" tanked with $10.8 million, killing any hopes of a new franchise. The Lionsgate film opened in fourth place and cost a reported $70 million to produce. This is the latest disappointment for Diesel who can't seem to find consistent success outside of the "Fast & Furious" franchise.
None of the weekend's flops will garner as much attention as "Jem and the Holograms," though, which opened to $1.3 million to become one of the worst debuts of all time for a major studio movie opening in over 2,000 locations. Based on the 1980s animated series, the film opened on 2,413 screens, averaging $545 per screen, to take 15th place.
The wide release numbers are alarming, but it is worth noting that Universal produced the PG-rated "Jem" for only $5 million. Overall, teens did not seem all that interested in a movie based on a show that was popular decades before they were born. Audiences that did turn out were overwhelmingly female (in the 90 percent range).
Part of the reason for the low screen count is the fact that Paramount was experimenting with a shorter home entertainment window. The film will be available digitally 17 days after it leaves theaters as opposed to the usual 90 days. AMC and Cineplex agreed to participate in the model, but others refused to play the movie