Google Kills Diversity Hiring Targets: Search giant is eliminating goals to hire more minority employees and reviewing DEI programs

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Google Kills Diversity Hiring Targets​


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Search giant is eliminating goals to hire more minority employees and reviewing DEI programs, part of a pullback across Silicon Valley​

Miles KruppaFeb. 5, 2025 at 3:15 pm
Google’s Bay View campus in Mountain View, Calif.


Google is eliminating its goal of hiring more employees from historically underrepresented groups and reviewing some diversity, equity and inclusion programs, joining other tech giants rethinking their approach to DEI.

In 2020, amid calls for racial justice following the police killing of George Floyd, Google set a target of increasing by 30% the proportion of “leadership representation of underrepresented groups” by 2025.

Parent company Alphabet’s GOOGL -7.81% annual report released Wednesday omitted a sentence stating the company was “committed to making diversity, equity, and inclusion part of everything we do and to growing a workforce that is representative of the users we serve.” The sentence was in its reports from 2021 through 2024.

Google also said it was reviewing recent court decisions and executive orders by President Trump aimed at curbing DEI in the government and federal contractors. The company is “evaluating changes to our programs required to comply,” the email said.

Black and Latino people have long been underrepresented in the tech industry. Google’s 2024 diversity report said 5.7% of its U.S. employees were Black and 7.5% were Latino.

The companies said it would continue opening and expanding offices in cities with diverse workforces.

“We’ll continue to invest in states across the U.S.—and in many countries globally—but in the future we will no longer have aspirational goals,” the email said.

Google said it would continue resource groups for underrepresented employees.

“Google has always been committed to creating a workplace where we hire the best people wherever we operate, create an environment where everyone can thrive, and treat everyone fairly,” the email said. “That’s exactly what you can expect to see going forward.”

Facebook owner Meta Platforms last month eliminated the team overseeing its diversity efforts. Meta’s vice president of human resources, Janelle Gale, told employees the “legal and policy landscape surrounding diversity, equity and inclusion efforts in the United States is changing.”

Amazon in December told employees it would wind down some of its diversity initiatives by the end of 2024. It has removed from its website the phrase “diversity, equity and inclusion are good for business,” while keeping other references to diversity and inclusion.

Several companies have been targeted with shareholder proposals aimed at ending DEI efforts. Apple has recommended that shareholders reject a proposal from the National Center for Public Policy Research, a conservative think tank, to end the company’s inclusion and diversity efforts.

Write to Miles Kruppa at
 

bnew

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1/58
@stefan@stefanbohacek.online
Ah, I did notice that Black History Month somehow disappeared from my calendar.Now I know why. Incredible.Google Calendar removed events like Pride and BHM because its holiday list wasn’t ‘sustainable’ Khrys (@Khrys@mamot.fr)

2/58
@stefan
At least I have a list of other holidays to add manually now from this article. But this is just, wow. Truly shameful.

3/58
@heyrochelle@cloudisland.nz
@stefan so this AND the “Gulf of America”? When I looked it up (I’m in Aotearoa New Zealand) it showed as”Gulf of Mexico/Gulf of America”My head. What the actual fukk? No. Just no.

4/58
@benjaoming@social.data.coop
@stefan loved this comment: »The company that processes 20 petabytes of data per day being unable to maintain a holiday calendar is hilarious.«

5/58
@kajord@hachyderm.io
@benjaoming @stefan 2 trillion dollar company delegates responsibility to a 40-person shop out of Norway.

6/58
@Lurkle@mstdn.social
@benjaoming @stefan Their sniveling is pathetic.

7/58
@noondlyt@hellions.cloud
@benjaoming @stefan Where's AI when you can actually use it??

8/58
@PaulWermer@sfba.social
@stefan One would think that scraping the web for holidays is right up AI's alley.Maybe Google doesn't trust AI to get it right?

9/58
@paul_ipv6@infosec.exchange
@PaulWermer @stefan Church of the Flying Spaghetti Monster – The world's fastest growing religion seems to be available as a source of religious holidays for AI.Some perks of being a Pastafarian: Every Friday is a Religious Holiday No Dues Beer Volcano in the afterlife Pirate Regalia at formal functions

10/58
@marisa@mastodon.scot
@stefan am going to check mine now... :/

11/58
@fluffgar@mastodon.online
@stefan It's odd that in the article Google seems to be trying to pass the blame onto TimeAndDate.com for not having these events. Claiming that Google employees were having to enter them manually. A quick search on that site shows both Black History Month and Pride. Presumably the other events too.

55ea51328fc49c6d.jpeg

051daa46201d8a84.jpeg


12/58
@settima@zirk.us
@fluffgar @stefan The "did you mean 'back history month'" is also a sight to behold.

13/58
@LeatherCubAndrew@4bear.com
@stefan heh, interesting... as I haven't found the Christian-based holiday list sustainable for meMakes me wish that I could find ScrewGoogle on here, saw them on YouTube and Discord before...

14/58
@marisa@mastodon.scot
@stefan and yet, Presidents Day is still there... am wondering when "Gulf of America Day" Will start showing up on Google calendar

15/58
@mjchamplin@mastodon.cc
@marisa @stefan Seems like Google has had a busy day

74269bdbded6249e.png


16/58
@marisa@mastodon.scot
@mjchamplin @stefan seriously? Is this real?

17/58
@mjchamplin@mastodon.cc
@marisa Yeah this is a screenshot I took. They seem to have updated it this afternoon.

18/58
@stefan
@willie1foot Yeah, I've been really dragging my feet about migrating myself, but I might just be reaching the tipping point.

19/58
@toddtyrtle@zirk.us
@stefan @willie1foot Yeah. Just switched to proton this week, quant search, brave browser. I do have a few things on Google that will take longer to migrate but it'll happen. For sure the money for Google One will be stopped.

20/58
@Beldarak@mastodon.gamedev.place
@willie1foot @stefan I installed Proton Mail yesterday (sadly, transfering everything will take ages). And today I'll remove calendar too it seems :|

21/58
@stefan
@Beldarak @willie1foot Ah, you know, I think we might be running out of companies to migrate to. https://theintercept.com/2025/01/28...supports_trump_appointee_users_are/?rdt=43161

22/58
@Beldarak@mastodon.gamedev.place
@stefan @willie1foot Oh damn. Thanks for the heads up, didn't realize I was falling in another trap :SThat sucks, that's the one I see promoted as an alternative a lot.Any ethical, if possible european based, alternative?

23/58
@nerb@techhub.social
@Beldarak @stefan @willie1foot I'm looking at https://tuta.com/ I have gmail accounts as well as a proton mail account.Please do not find they too are unsuitable!

24/58
@vandal@mastodon.online
@Beldarak @stefan @willie1foot Posteo.de

25/58
@akiva631@mastodon.social
@Beldarak @willie1foot @stefan I like the idea of Proton Mail, but hate the implementation. Web mail is a terrible thing. And the bridge is a dumb kludge. If they had IMAP I'd switch back. But I'm not paying for mail service to not even get basic IMAP functionality. Or CalDAV or anything else, really. Gmail's interoperability with virtually everything is what makes it attractive, even though the company sucks.

26/58
@toddtyrtle@zirk.us
@Beldarak @willie1foot @stefan I did the migration this week. Fifteen years of emails migrated in 2-3 days. Not too bad for no effort on my part.

27/58
@zoec@deadinsi.de
@mem_somerville see above for confirmation of what I suspected

28/58
@Beldarak@mastodon.gamedev.place
@stefan I think I'm too used to Mastodon and its wholesome community... I went in the comment section and lost faith in humanity :(

29/58
@akiva631@mastodon.social
@stefan Their excuse sounds like total bullshyt. How did no one notice this until now if it was a change made in 2024? This right after their lame ass excuse for changing the Gulf of Mexico in Google Maps. Those who collaborate with fascists are complicit in their crimes. We won't forget.

30/58
@Flowermob@mastodon.social
@stefan remove google as much as you can.

31/58
@mc@toot.houbahouba.de
@Flowermob @stefan De-google-ify Internet - Main Page just saying ;)

32/58
@lindarosesmit@mastodon.social
@stefan one can remove google.

33/58
@lupus_blackfur@mastodon.world
@stefan @dangillmor Witnessing Xoogle in full and complete dikk-in-throat kowtow absolute capitulation t*ts-up mode. I admit they successfully suckered me years ago.But now I'm done. And will never forgive.

34/58
@glitzersachen@hachyderm.io
@stefan Certainly. Not sustainable in the face of the regime of the Tangerine Tyrant and his sidekick Space Fuhrer. Of course one wants to be friends with these important people, lords over the unwashed masses.These days, google is completely run by non-vertebrates.

35/58
@loganer@mastodon.social
@stefan right... it's totally nothing to do with the current American presidency.

36/58
@PandaChronicle@ohai.social
@stefan What The Actual fukk?!?!?

37/58
@PandaChronicle@ohai.social
@stefan I put them back in mine. fukk F45 and his stupid minions too.

38/58
@trmarchand@sfba.social
@stefan fukk Google. fukk 'em all. Beyond shameful.

39/58
@TCatInReality@mastodon.social
@stefan Wait, Google ...who index all the information in the world ...couldn't manage a list of holidays?That's gotta be one of the worse excuses for appeasement ever.

40/58
@stefan
@TCatInReality Yeah, about as believable as Amazon, one of the most data-driven companies in the world...not having data to back up claims that working at the office in person is better. https://fortune.com/2023/08/03/amazon-svp-mike-hopkins-office-return/These companies have us for absolute fools.

41/58
@brainwagon@mastodon.social
@stefan So, the company that practically invented scaling on the Internet somehow finds the maintenance of a few thousand (at best) calendars to be beyond the ability of their collective intelligence? That's the story that they are going with?

42/58
@GroupNebula563@mastodon.social
@stefan the amount of questionable comments on this article is honestly surprising

43/58
@gavinisdie@masto.ai
@stefan Google can go fukk themselves

44/58
@anchal@social.likeadragonmaid.dev
@stefan shame on google

45/58
@justin@tacoma.community
@stefan google is evil in every step of the way and have shown us time and time again. No sane person should use anything by them.

46/58
@Scotec65@epicure.social
@stefan Hard to believe their motto used to be don't be evil.

47/58
@NudeNewt@mastodon.social
@stefan I recommend OsmAnd: OsmAnd | OsmAnd as a fantastic FOSS alternative that doesn't abide by fascist regimes.

48/58
@canleaf@mastodon.social
@stefan They never took LGBT and black lives seriously. They end services. They take photos of your street. They screen wifis. They force AI on you.They do everything evil.

49/58
@heiglandreas@phpc.social
@stefan There is holidayChecker - perhaps we can add these events there? (And provide an ICS file so that people can add it to their calendars again)

50/58
@skedarwarrior@techhub.social
@stefan PR campaign fro trump. They added those things for a pr campaign though to begin with.They just now being honest and admitting they never cared. This is true for all of LGBTQ stuff.Honestly, I don't know if I think they care about religion either if they actually looked at its context of not being selfish. Point is, they do what they think will make them succeed best. I am not surprised Google did this after Trump got into power. I am only surprised that they tried to pretend to care for so long.Btw, I prefer live and let live as my resolve towards the LGBTQ. Religious or not, I don't think its worth forcing crap down peoples' throats that they will never accept for no reason other than ones own selfishness.People will do what people will do.As long as it hateful, who cares.

51/58
@vandal@mastodon.online
@stefan Its easy to hurt Google:Use Firefox, use Ad Blocker, Donate to Firefox (they are financed by Google atm). Avoid ads is important. Everywhere. Everytime.

52/58
@ahltorp@mastodon.nu
@stefan “maintaining hundreds of moments manually and consistently globally wasn’t scalable or sustainable”Hundreds, I’m telling you! Hundreds! Globally!Google has never done anything by the hundreds. It’s much too large for them. It’s even in the name: Google. It’s named after not being able to count to a hundred.

53/58
@Haste@mastodon.social
@stefan I’m sorry, it’s not sustainable for a trillion dollar corporation to update a list of dates every once in a while?What a pathetic lie.

54/58
@aarRJaay@mstdn.social
@stefan FTFY: "We got feedback from Trump that he'll punish us if we don't remove them so we did because we're a bunch of arseholes with no morals and are petrified of The Grand High Orange One"".

55/58
@riley@toot.cat
@stefan Isn't sustainability a dirty word under Darth Pumpkin, though?

56/58
@DziadekMick@mstdn.social
@stefan I broke free of Google yesterday. I loaded a new browser and uninstalled Google maps.

57/58
@dawne314@mas.to
@DziadekMick @stefan What are you using instead of google maps?

58/58
@gunstick@mastodon.opencloud.lu
@stefan they removed them because Trump asked them to remove.


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Diversely learn how to model, build, and operate complex software based systems on a global scale.

The people who can do that can work there. Doesn't really matter what you look like.
 
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