Having you’re own site is not that easy. Much of their revenue strategy is through live stream and chat donations during those streams. Will they be able to replicate that infrastructure on their own? That costs a lot of money to hire really talented people to support on the backend. Then how do they promote themselves? There’s a reason McDonald’s and Coca Cola still spend billions on advertising. YouTube provides an inherent promotion vehicle being putting you in peoples related and recent content. Look at threads. We all knew ppl weren’t going to use that shyt long term after the initial hype died down.
"Much of their revenue strategy is through live stream and chat donations during those streams"
Is this a fact?
Nevertheless, here is why I think having your own website when you're popping is important
One word ..
TRAFFIC
These fools have tons of videos which have been watched millions of times
If they can drive even a fraction of that YouTube traffic to their own site.. that's a come up
Traffic=Ads=Revenue
Personally,I would use YouTube for Livestreams and posting short videos and snippets
But full length videos would only be uploaded on my site
Then I would add a discussion forum and go from there
It's not easy,but it's doable