These numbers run counter to the common stereotype of students majoring in
“useless” subjects and complaining when they can’t find jobs. In fact, comparatively few students at less selective schools — the
vast majority of U.S. college students and the ones most likely to be pursuing degrees primarily for their career benefits —
major in these less practical fields.
Jennie Brand, a sociology professor at UCLA whose research focuses on the impact of and access to higher education, said that
attending college is a big financial sacrifice for many lower-income students. “So the actual job payoff becomes more front and center relative to students who have always thought they would go to college,” Brand said. The most common category of majors for students in less selective schools — business, management, marketing and related support services — is a prime example. The median annual earnings for recent business graduates is $37,000, which is
slightly higher than the median salary of all majors, according to a 2015 report from Georgetown University’s Center on Education and the Workforce.