Column: Maurice Cheeks' firing forewarned by Pistons owner Tom Gores, who was right
AUBURN HILLS -- Tom Gores said it without saying it. The indictment came straight from the top, for all the right reasons.
Maurice Cheeks' tenure as the Detroit Pistons' head coach lasted 50 games, the last two of them victories, which didn't matter much since owner Gores made it quite clear just eight days ago that he wasn't pleased with the coaching and thought the team was underachieving.
Gores said precisely that after a Feb. 1 victory over the Philadelphia 76ers, which officially goes down as the last time he saw Cheeks coach live. There was no mistaking the direct salvo he lobbed after that game at Cheeks, whose Pistons turned blowing fourth-quarter leads into something of an art form.
It ended when
Cheeks was fired Sunday morning, hours after the Pistons beat the Denver Nuggets in Auburn Hills.
Gores made it clear last weekend that he thought the roster was good enough, the Pistons were "better than our record," and he didn't believe players were "at their maximum."
That's code for the coach isn't doing his job, and not particularly sophisticated code at that. Gores might as well have said "Ou're-yay ired-fay."
Gores, who lives in California, spent a few days here before that game. Discontent was in the air. He and Cheeks never spoke. Cheeks said if the owner had something to tell him, he would have said it through Joe Dumars, the president of basketball operations.
And Cheeks was right, that's exactly what happened this morning.
The Pistons should be better. That's the message sent by Gores eight days ago, and hammered home today. The Pistons owe two more years on Cheeks' contract and also are paying predecessor Lawrence Frank's contract this year. They're paying two head coaches, neither of whom is working for them. Veteran assistant
John Loyer takes over as interim coach.
The timing of today's action -- with the Pistons 7-7 in their last 14 games, sweeping a weekend back-to-back, and the trade deadline still 11 days away -- clarified to some degree the type of owner Gores is, and his patience level. It also helps clarify his I-mean-what-I-say enforcement.
Gores put down the playoff dictum this year. The Pistons are a half-game out of the last spot in the Eastern Conference. The All-Star Game is this week.
The team didn't meet the owner's expectations, so the time for change was clear.
Cheeks never got things going. He was supposed to be the anti-Frank, and he was, in the basketball verbiage and preparation sense. He didn't talk a great game.
The bigger problem may have been that Cheeks also was supposed to be the anti-Frank in terms of player relationships, and boy, did that never happen.
The most recent example, and perhaps last straw, was a nose-to-nose confrontation between Cheeks and Will Bynum, the reserve point guard, in Wednesday's loss at Orlando.
Cheeks' use of the jumbo front line, the Pistons' defining characteristic, was only starting to take some rotational shape. As it happened, the coach turned off all three players at different times, going back as far as Nov. 12 -- the seventh game of the season, when he decided not to start $54 million free agent Josh Smith in the second half of a loss at Golden State.
Along with several other players who have questioned their roles, Greg Monroe's fourth-quarter usage has been sketchy. And even star center Andre Drummond had a moment of disconnect when Cheeks yanked him 11 seconds into the second half of a Jan. 26 game at Dallas after a misunderstanding on how a pick-and-roll should be run.
That was an opportunity for a teaching moment but assistant Henry Bibby, not Cheeks, was the one who approached Drummond. The center shooed him away.
One player later said the problem was that Drummond did exactly what he thought he was supposed to do and Cheeks didn't understand that it was a product of miscommunication, not defiance.
Drummond and Gores communicate every couple of weeks about things, the player said, and seeing the franchise player unhappy probably didn't go over well with the owner. Within a couple of days, Gores was in southeast Michigan, and the process of dismissal began to take shape.
Gores made the right call, too, in making Cheeks the briefest-tenured non-interim head coach in Pistons history.
Cheeks was no bastion of preparation. He replaced a coach criticized for not using all his weapons, then didn't use all his weapons. He replaced a coach criticized for his player relationships, then lost his team to the whisper mill barely halfway through his first season. He commonly didn't know at his press briefing, less than two hours before a game, who the Pistons' inactive players would be.
When he was hired, after two not-so-super stints previously as a head coach at Philadelphia and Portland, the question was why.
Cheeks never answered that last one, nor is he likely to get another chance.