For those of you who sold music online

[illadope]

Lol Ironically enough Cardo produced a record for my album. thanks for the fix. You fukkin with the song though?

Yeah im diggin it

 

[Da Jungles]

Branding. I see a lot of links in here but barely see any proper branding or marketing behind it. Sure maybe you have talent, a lot of people do. What's going to set you apart is your brand and marketing strategy.

There's a few in here that have a brand, but I'm not even sure they know that they have a brand that they can build on. The one that's build his personal brand the best in here is probably Tek. But there are far more that either don't have a brand or don't know that they can build on their brand, what's more fukked up is that they got mad talent as well. Most people don't buy music because of the music but of the brand (personality, art, marketing and so on). You can download the music but you can't download the brand.

Creating and maintaining your brand alone will be difficult, if you can afford it get someone that can do it and if you can't afford it then ask someone for a little bit of input atleast.

Sure you can probably have break out based purely on talent. But a record label will still look at what your brand is, because they want a profit on their investment and that investment is a lot bigger if they have to invest in a new brand and marketing around you (this more applies to a artist then a producer). It's the same reason why a track that already have a hook sells both faster and at a higher rate.

TLDR; You need a proper brand to sell your music.

Very good post

 

[illadope]

If anyone will help me, i def need some help on branding etc. I do everything myself but thats one thing Im to

 

[True Weltch Media]

How you get to international market??

And also here's my first single brehs Encouraged

setup a soundclick, they have huge international markets... Hip Hop is poppin more oversease than it is here

 

[Da Jungles]

setup a soundclick, they have huge international markets... Hip Hop is poppin more oversease than it is here

Oh yes!

 

[RhymesWell]

Good points brought up here all around! I'm definitely trying to share my music with the overseas market. So far I've only got one fan in Liverpool. lol. She's a looker though..

 

[DaWe]

I live in Europe (Southern Sweden) and it's a different game here. There's really no such thing is a collective European market. You have your local scenes that are of various mainstream success and a solid underground scene in most European countries. As a rapper you will probably have to grind even harder than as a producer. As a producer you get some free credence but as a rapper you're just a foreigner.

If you want to break into the "European" market you need someone that knows each countries specific scene and/or language. They don't need the deepest knowledge but if they at least know where to go and what people to talk to you will build a new fan base eventually. But it will be a uphill battle for some.