HBO's Greenburg stood in the media room after Lewis' win vs. David Tua in November 2000 and preached that a Lewis-Tyson fight was going to be an HBO event — or it wouldn't happen.
"Lennox Lewis is the undisputed heavyweight champion of the world," he said. "This is going to come down to Showtime bending. Obviously, Mike Tyson brings clout to a pay-per-view event. I'm not denying that. But why should we back down from a position of ownership of the heavyweight title?"
Showtime Senior Vice President Jay Larkin also cast doubt, declaring Tyson would fight on HBO "when pork chops grow on the palm trees of Tel Aviv."
In the end, HBO backed down and, at last check, the palm trees of Tel Aviv were pork chop-free.
"Sometimes I shake my head in disbelief that we did it," Larkin said.
The reason is obvious. With perhaps as much as $150 million in gross revenue at stake, it was too hard to pass up. Plus, the public and media have clamored for the fight like no other in recent history. Finally, the networks began talking in early 2001.
"I believe HBO and Showtime knew that this fight had to get done, and they did it. It wasn't easy, but they did it," Tyson adviser Shelly Finkel said. "There was money to be made. Also, this was for the benefit of the fighters and the public. It would have reflected poorly on them if it didn't get done."
Greenburg said he always knew the fight loomed. "I saw it coming from a mile away," he said. "It's been exhausting. We set out with Showtime to make a groundbreaking deal in the rarest of circumstances, and we did."
Said Showtime's Executive Vice President Mark Greenberg: "Neither camp was going to get this fight without the other. We all recognized that."
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