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How many DAWs are getting 30,000 downloads a month? Not many, right?
FL Studio is hitting that figure every single day, according to its maker Image-Line. Even CEO Constantin Koehncke admits that number is “pretty staggering” and “definitely insane”.
But it’s not downloads alone that put it among the world’s most popular DAWs. Myriad music fans with even a passing interest in music production have heard about it. That includes the millions of viewers who watch FL Studio users “speedrun” beatmaking on TikTok, plus fans of Grammy-winning producers like Mustard, Kaytranada, Hit-Boy, and the late Avicii, who’ve all expressed their reliance on the software. Known as FruityLoops before 2003, the DAW has long been the gateway to music-making for millions of beatmakers, producers and engineers.
But as Image-Line prepares to unleash the newest version, FL Studio 2025, it’s once again out to prove that FL Studio is more than just a toy for newcomers. Keen FL Studio users may have even noticed a few teasers of fresh innovations appearing on the Image-Line forums
We have a pretty close engagement with the community,” says Koehncke in our video call. “Typically, in the teaser thread on our forum, we’ll say, ‘Hey, we’re building this; here’s an idea of what the UI could look like’. It gives us some feedback in the development process, which is helpful, and it’s a part of the DNA of the company to build FL Studio in this way.”
Koehncke joined as Image-Line’s CEO in October 2022. Over those 30 months, he’s overseen some pivotal launches in FL Studio: FL Cloud, the integration of software developer UVI, and the rollout of innovative AI features such as in-DAW stem separation and chord progression assistance.
The German-born CEO is used to such grandiose releases by now. Before his role at Image-Line, he was CEO at Native Instruments, having climbed the ranks from 2010 as a marketing manager. During that time, Native dropped products such as Maschine+ and hundreds of bleeding-edge plugins. And before he was coordinating major product releases, he wrote about them as a music tech journalist and publicist for a German magazine.
musictech.com
FL Studio is hitting that figure every single day, according to its maker Image-Line. Even CEO Constantin Koehncke admits that number is “pretty staggering” and “definitely insane”.
But it’s not downloads alone that put it among the world’s most popular DAWs. Myriad music fans with even a passing interest in music production have heard about it. That includes the millions of viewers who watch FL Studio users “speedrun” beatmaking on TikTok, plus fans of Grammy-winning producers like Mustard, Kaytranada, Hit-Boy, and the late Avicii, who’ve all expressed their reliance on the software. Known as FruityLoops before 2003, the DAW has long been the gateway to music-making for millions of beatmakers, producers and engineers.
But as Image-Line prepares to unleash the newest version, FL Studio 2025, it’s once again out to prove that FL Studio is more than just a toy for newcomers. Keen FL Studio users may have even noticed a few teasers of fresh innovations appearing on the Image-Line forums
We have a pretty close engagement with the community,” says Koehncke in our video call. “Typically, in the teaser thread on our forum, we’ll say, ‘Hey, we’re building this; here’s an idea of what the UI could look like’. It gives us some feedback in the development process, which is helpful, and it’s a part of the DNA of the company to build FL Studio in this way.”
Koehncke joined as Image-Line’s CEO in October 2022. Over those 30 months, he’s overseen some pivotal launches in FL Studio: FL Cloud, the integration of software developer UVI, and the rollout of innovative AI features such as in-DAW stem separation and chord progression assistance.
The German-born CEO is used to such grandiose releases by now. Before his role at Image-Line, he was CEO at Native Instruments, having climbed the ranks from 2010 as a marketing manager. During that time, Native dropped products such as Maschine+ and hundreds of bleeding-edge plugins. And before he was coordinating major product releases, he wrote about them as a music tech journalist and publicist for a German magazine.

“FL Studio’s duty is to get more people to stick with music-making”: CEO Constantin Koehncke on FL Studio 2025 and beyond
Image-Line’s CEO gives us a conceptual overview of what’s in store for FL Studio 2025 and beyond, with AI and video game music-making chatter still looming.
