Smart move..she wasn’t doing anything with it
But I’m interested to see the coli financial experts opinion on it
I think the investors are looking at this set of hits
And thinking that
1) Streaming/Hollywood/Madison Avenue is gonna use her stuff in movies/tv/advertisements. (Lot of Gen X, Older Millennials are now in charge of things (see Kamala) - and we want to hear Wu Tang and Smashmouth in our other media.
For example - The Pixies - "Where is my Mind" (1991?) was massive for a certain set of "too cool for school" kids in the 90s - and it keeps getting used. Thunderbolts most recently. And for cats that aren't Gen X, it was the Fight Club song...
Same set of people loved the hell out of Radiohead's Ok Computer and Kid A - and those songs are getting a lot of Hollywood love. That joint with Denzel's son used "Everything in it's right place" pretty well, cats had a genocide playlist when flying into South East Asia. Guardian's used Creep (which was off their first record).
These songs are great, imo...but they're not really speaking to 18-25 year olds, they're speaking to 45+.
2a) These young cats keep just
remaking old songs from 20-30 years ago. (which is arguably what the Civil Rights generation said about Hip Hop jacking James Brown....) - money is in that. Nelly (hopefully) is getting paid from that Hot in Herre remake.
2b) AI version of Eve. There's always room for a a female rapper to speak to/market to a female audience. That's not speculative at all, given what you can find on Youtube right now.
And the real thing, in my mind.
3)
Money HAS to get return. Especially big money.
A lot of investments that seem
very speculative are really taking advantage of
massive pools of money that
can't just sit around in a bank.
The surprisingly entertaining story of how the U.S. got itself into a housing crisis.
www.thisamericanlife.org
It's why Uber was so cheap for so long. (and now it's not!)
If it doesn't get return, it's losing because of inflation.
Low key, the need for money to be "passive" is a driver of most investment. In my mind, this is one of the sins of capitalism, but I'll take that talk to a different thread.