Lomachenko-Linares Show Snags Average Audience of 1,024,000
By Keith Idec
Vasiliy Lomachenko-Jorge Linares was a much more competitive, compelling fight than Lomachenko’s domination of Guillermo Rigondeaux, but it didn’t draw greater ratings.
Nielsen Media Research numbers released Tuesday revealed ESPN’s two-bout broadcast Saturday night, which featured Lomachenko’s 10th-round technical knockout of Linares, drew an average audience of 1,024,00 viewers. The peak viewership for the Lomachenko-Linares battle wasn’t available as of Tuesday afternoon.
Lomachenko’s previous performance, a technical knockout of the previously unbeaten Rigondeaux on December 9 in The Theater at Madison Square Garden, drew a higher average rating for ESPN (1,730,000).
Top Rank’s doubleheader Saturday night began at 8 p.m. ET/5 p.m. PT – right in the middle of prime time on the East Coast, but earlier than usual for boxing broadcasts. It began with welterweight prospect Carlos Adames’ 10-round, unanimous-decision victory over Alejandro Barrera.
While lower than Lomachenko’s last fight, the average rating for Lomachenko-Linares was higher than all but one of Top Rank’s first five ESPN offerings in 2018.
The only Top Rank/ESPN broadcast that lured a higher average audience in 2018 was the card headlined by Oscar Valdez’s victory over Scott Quigg in a WBO featherweight championship match March 10. That telecast from StubHub Center in Carson, California, was watched by an average audience of 1,100,000.
Lomachenko-Linares also ranked No. 3 among all shows on cable television Saturday night, sports and non-sports, in viewers ages 18-49, a coveted demographic for advertisers.
Those that watched Saturday night were treated to a back-and-forth, tactical battle in which both boxers displayed high skill levels and boxing IQs.
Ukraine’s Lomachenko (11-1, 9 KOs) was behind on one scorecard – 84-86, 86-84 and 85-85 – when he unleashed a diverse, 10-punch combination to Linares’ head that set up a perfectly placed left hook to Linares’ liver in the 10th round.
That temporarily paralyzing punch sent Linares to one knee. The 32-year-old Linares (44-4, 27 KOs) got to his feet before referee Ricky Gonzalez’s count reached 10, but Gonzalez determined Linares shouldn’t continue and stopped their bout at 2:08 of the 10th round.
The 30-year-old Lomachenko became a world champion in a third weight class in just his 12th professional fight. He took the WBA world lightweight title from Venezuela’s Linares in his debut at 135 pounds.
interesting valdez vs quigg got higher ratings than this..better fight though? ...i guess its what you prefer..a vicious war that went the distance that had drama along with horrific injuries on both fighters or a technical fight with ebb and flow with a knockdown on each fighter and a finish?