Embracer is such a weird name. Dystopian type shyt. I don't get the price at all. Same company paid over a billion for Borderlands .
I agree the price for this is super low, but can't really be compared to the Gearbox purchase. They have a publishing division that does pretty decent, and have a movies and TV production team that's spinning up too. It's entirely speculative, but I think they viewed it as $1 billion being cheap now compared to what it could be if they bought later.