Those not understanding why he would waste time buying the station aren't seeing the big picture.
Imagine you were in his shoes. Wouldn't you want to own a major news network to spew out your preferred ideal of Alt-Right/Far-Right ideologies, politics, propaganda, and rhetoric just for the hell of it? It's the thought that counts here which is the buying point for him. It all counts for something.
It's not about ratings and viewership.
MSNBC would become a conservative Far-Right outlet under his ownership, similar to how X, formally known as Twitter has become a backdrop for Alt-Right/Far-Right viewpoints.
It's like I said before while some of you are wasting day by day babbling on about politically trivial shyt and grandstanding on fantasy policies that have no chance of ever passing, among other things, Conservatives, Alt-Right/Far-Right groups, and politicians are focusing on the most important factors that can shape the future which is INFLUENCE through political/media POWER.
The keywords here are INFLUENCE and POWER.