Educate a late stage Millennial on why the "Shiny Suit Era" was the beginning of the end for rap

GunRanger

Veteran
Joined
May 17, 2014
Messages
30,805
Reputation
4,542
Daps
101,910
It didnt. It had no effect. People just hated seeing rappers have fun in the sea of gangsta rap. People hated that Puff wasnt trying to be a superthug. And the music was still great.

The south becoming the capital of hip hop ruined everything in the 00s. From fashion, to beats, to rudimentary vulgar lyrics. People can keep pretending otherwise but the complete nosedive happened right there. The South had no tact.
 

JustCKing

Superstar
Joined
Jun 17, 2012
Messages
25,275
Reputation
3,826
Daps
47,786
Reppin
NULL
It didnt. It had no effect. People just hated seeing rappers have fun in the sea of gangsta rap. People hated that Puff wasnt trying to be a superthug. And the music was still great.

The south becoming the capital of hip hop ruined everything in the 00s. From fashion, to beats, to rudimentary vulgar lyrics. People can keep pretending otherwise but the complete nosedive happened right there. The South had no tact.

It's easy to just single the South out and blame it for everything wrong with Hip Hop, but there is little if any fact to that narrative. The South, like every region has produced its fair share of one hit wonders, but none of those rappers ever dictated where the culture was going. Soulja Boy, D4L, Dem Franchize Boyz, Shop Boyz, etc. didn't run Hip Hop at any point. They had their hits just like 95 South, 69 Boyz, etc. before them.

We can't act like MIMS, who was from NY didn't have a song called "This Is Why I'm Hot" that went #1 and he basically bragged about being able to be hot without saying nothing on the beat. Now you tell me which was more detrimental? Southern dance jingles where the intended purpose is to get people to dance or a song from Hip Hop's Mecca that's basically telling everybody "hey look, I can have a hot record without saying anything on the beat"?
 
Joined
Jan 19, 2017
Messages
34,696
Reputation
-678
Daps
84,836
I DONT WANNA HEAR NO DJ QUIK THUG LIFE bytchES AINT shyt ASS nikka TALKIN CRAZY ABOUT SHINY SUITS

We all know Bad Boy gave us a reprieve from Music To Drive By

:yeshrug:
 

The Connoisseurs

Superstar
Joined
Jun 15, 2018
Messages
6,183
Reputation
1,034
Daps
22,221
:mjlol:

Don’t listen to those bitter Hip-Hop Heads telling you how real hip hop was because their favorite artist dissing “the man” while “The man” was cutting them checks and telling them when they can release their album.

Those “Fans” would probably walk by an independent artist tryna sell a CD out the trunk in the late 90’s/ early 2000’s.
 

Art Barr

INVADING SOHH CHAMPION
Joined
Apr 30, 2012
Messages
65,101
Reputation
12,741
Daps
91,173
Reppin
CHICAGO
It undermined an entire culture and every historical piece of relevancy that made hiphop culture what it was.

It made a mockery of the message. When cubes career and Das efx was ended for the same misuse on check ya self.
Then on top of doing exactly the same type of culture thief based ideal.
It did not stop there.
just like cube did to ruin the source.
By instituting bribes that became public on mics.
Puff Continued to then misappropriate slang like Playa hating in what we now term as the troll term hating. Which made it completely impossible to critique or explain culturally the level of misappropriation taking place from that culture thief. Which started the brand of culture theft we now see as routine. That began the gross negligence and over degradation of skills and culture in hiphop. To now here we are.



Art Barr


A lot of people speaking out of turn in this thread. You was not and still no emcee or apart of any pillar in hiphop.
You only got a voice on the internet because of me. So stfu.

Tired of never was and never gon be's getting to talk. When they not even why they got the outlet to speak up. Stfu.

If you wanna talk.

What'chu write?
Miss me with that toy shyt.
 

AnonymityX1000

Veteran
Joined
Jun 6, 2012
Messages
30,638
Reputation
2,916
Daps
69,461
Reppin
New York
When "Juicy" came out it was wildly out of place in NYC/east coast. You had artists doing very original things lyrically and beat wise (Gangstarr, Pete Rock and CL, Das, Digable Planets, etc.) Dude just rhymed over an instrumental it was jarring but Puff was a well respected exec and BIG could rhyme at least so he got a pass.
I remember when the One More Chance remix video came out tho and they jacked Big Ls MVP beat before he could release it as a single. Shyt was beyond obvious and foul but niqqaz rocked with the new. And then they bit the Nas cover for the Biggie cover and niqqaz rocked with it. Luckily, the album was good. Plus, BIG was doing a lot of R & B remix verses the ladies liked and Bad Boy was paying Hot 97 to play Bad Boy shyt ad nauseum when previously Hot 97 played everything pretty equally Hip Hop wise which they were new at, they had just changed from being a guido freestyle station to Hip Hop and really didn't know the music like that. While the stations that used to play Hip Hop Kiss FM and BLS kinda went strictly R and B for awhile because they didn't like the cursing/violence Hip Hop had began to bring more steadily.
It was complicated but basically Puff was well respected in the industry and he used business savvy to tilt the scales for his shyt. He got the ladies on his side and guys followed. Plus BIG was talented no way around that and when he died forget about it. Life After Death dominated for like 2 years straight. It even kinda dampened Wu Tang's double album in the Tri State cause it was all about BIG.
 

En Sabah Nur

The First
Joined
May 10, 2012
Messages
4,765
Reputation
1,634
Daps
22,515
Reppin
Survival of the fittest
It didnt. It had no effect. People just hated seeing rappers have fun in the sea of gangsta rap. People hated that Puff wasnt trying to be a superthug. And the music was still great.

The south becoming the capital of hip hop ruined everything in the 00s. From fashion, to beats, to rudimentary vulgar lyrics. People can keep pretending otherwise but the complete nosedive happened right there. The South had no tact.
I agree with this one.
97 rappers started trying to make happier music after the darkest and most tragic period in rap history...The bling era did more long lasting damage to hip-hop than the shiny suit stuff. Even Andre 3000 came out to tell all his south brethren making songs about their chains and watches "unless you opening a jewelry store, let's keep it hip-hop"
 
Last edited:

Cladyclad

Veteran
Supporter
Joined
Jun 3, 2012
Messages
44,292
Reputation
4,619
Daps
113,290
Reppin
Detroit Lions, Michigan Wolverines & LWO
nikkas are excusing the hell out of that shiny suit era and then turn around and shyt on the current era

:dead: this shyt is the twilight zone
No way out and Harlem world was released in 1997. 2 arguable classics. The rhyming and song creation was top notch on both albums. Y’all let the media poison y’all brain with this made up term and a few music videos. By 1998 this era was over. If u want to even call something that lasted a year an era. Puff and Mase 2nd albums didn’t even drop yet. Jay and X took over.
 

Professor Emeritus

Veteran
Poster of the Year
Supporter
Joined
Jan 5, 2015
Messages
51,330
Reputation
19,666
Daps
203,856
Reppin
the ether
So before the SS era, the cap in rap was pretty minimal?


Saying, "The cap was minimal" is obviously taking it too far. But it did feel like there were so many songs and artists back then that weren't trying to go over the top all the time. It's weird watching videos from the mid-90s and just looking at how much more real they were in terms of people in regular clothes shot in regular scenery.




























Now compare that to videos just a couple years later, where everything is pure flash in sanitized sets and loud as fukk:










 
Top