Educate a late stage Millennial on why the "Shiny Suit Era" was the beginning of the end for rap

the elastic

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We told yall what the shiny suite era would eventually lead to :hubie:

Facts. Once that shiny suit led to the commercial south making strip club culture the norm in everyday black life, it was all downhill from there.
That shiny suit shyt seemed harmless to me :dahell:

Do yall mean NY rap specifically?

Is this an opinion held strictly by East Coast elitists?
 

JustCKing

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1) Excess- everything during this era was turned up 10X. Bigger budgets meant an influx of multi-million dollar videos, the super producer era, flossing expensive cars and jewelry, video vixens becoming famous because artists were using the same ones

2) Sampling- blatant remakes of previous hits and classics from the 70's and 80's.

3) Oversaturation- More so in line with the Telecommunications Act of 1996, once a song became a hit, there was no escaping it.

Basically, the shiny suit era was an era in which Puff's Bad Boy Records dominated Hip Hop. There really was only one alternative at the opposite end of the spectrum and that was Master P and No Limit until DMX blew up.
 

Awesome Wells

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It didn't end anything. The sh*t only lasted two years.

What it did do, was make insecure artists either try to hop on that wave, or just give up altogether. A lot of legends who talk sh*t about that time either tried to switch their whole sh*t up to hop on the bandwagon, or they felt out of place and stopped making music regularly. Puff wasn't doing anything wrong. He was creating a lane that was perfect for him. The problem was, a lot of other MC's felt intimidated by his success, and tried to blame that on why they couldn't flourish. Which was bullsh*t.

A lot of underground MC's managed to drop some of the 90's best sh*t during the time when the so-called "shiny suit era" was popping. So the real story was either you had good music to drop, or you didn't. But nothing that Puff and them were doing should've derailed anyone from doing their thing. People just used it as an excuse because they had fallen off.
 

MegaTronBomb!

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It was the easiest way to downplay Bad Boy if you were a lover of musty rap that you could listen to on the train after you had to leave a party cause you were scaring the hoes.


every paradigm shift is the beginning of the end for rap for a generation....the excess of the late 90's into Y2K was what ringtones were 10 years later
 

the elastic

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It was the easiest way to downplay Bad Boy if you were a lover of musty rap that you could listen to on the train after you had to leave a party cause you were scaring the hoes.


every paradigm shift is the beginning of the end for rap for a generation....the excess of the late 90's into Y2K was what ringtones were 10 years later
:skip:

I'm curious to know some of the essentials from this genre

Rep pending
 

feelosofer

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Eh. I feel mixed about the Puff Daddy Boy era.

Objectively the music was spectacular. Say you want but Biggie, The Lox, Mase, Lil Kim are all top talents and that with the gangsta rap era made hip-hop the commercial power house it is today.

But you can argue a piece of hip-hop's soul went with it.

It became a contest of who can outfloss each other. The videos all had the same group of women in them. Hell the video vixen was basically the mother of the instathot.

But maybe I'm just an old man yelling at a cloud at this point since time looks at this era favorably.
 

Novembruh

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It wasn't that bad.
But it signified a clear point where rap became more pop music and it became about appealing to a mass market aesthetic and sound instead of staying true to what hip-hop was at the time. A bunch of raps about having money, buying nonsense most people listening couldn't envision nevermind afford, and loud, borderline flamboyant presentation. Shiny suits, bling and raps about nothing had overtaken all the grimy, bark-laden rap music especially from the era at the time and the success difference was so clear that it basically pushed anyone who wasn't an elite lyricist into continunig the commercialization for fear of being left out.

Then, before you know it, there's more Shiny Suit Era styled rappers than dudes looking to battle on the corner or throw punchlines in volleys to prove how nice they were. Wasn't about being nice. Was about looking paid; even if you weren't.

I guess in a way, it was decrying to death of the 'real'? Dudes you know were in the projects right there with you started making their raps about stuff they bought or how they got it like that instead of it being about the process of actually getting it like that.

...every nikka wanted to sound like an Uptown Made Man Harlem hustler. And 99% of them aren't. But they still rapped it with their whole chest, so at that point nothing was real anymore and the old heads who missed hearing songs that sounded fresh out the pissy hallway they were recored in with all the 'from the mud' energy therein.

It's the same culture shock shift in the art that happened when my generation were bytching about mumble rappers. Or Drake. Or Cardi'n'em.

Raps dumbing down. As every genre does when it becomes pop music. We just... need rap to stop being pop music so it can be actual music again instead of a capitalism opportunity. Doesn't seem soon though. So until that time, just gonna have to keep watching the weird mutations of this thing to better suit itself to pop sensabilities. I wish pop would change itself to meet rap's sensibilities though. Because since the Shiny Suits, the amount of times someone says something worth a shyt seems to decrease with every passing year.

Beats keep getting better tho :yeshrug:
 

the elastic

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It wasn't that bad.
But it signified a clear point where rap became more pop music and it became about appealing to a mass market aesthetic and sound instead of staying true to what hip-hop was at the time. A bunch of raps about having money, buying nonsense most people listening couldn't envision nevermind afford, and loud, borderline flamboyant presentation. Shiny suits, bling and raps about nothing had overtaken all the grimy, bark-laden rap music especially from the era at the time and the success difference was so clear that it basically pushed anyone who wasn't an elite lyricist into continunig the commercialization for fear of being left out.

Then, before you know it, there's more Shiny Suit Era styled rappers than dudes looking to battle on the corner or throw punchlines in volleys to prove how nice they were. Wasn't about being nice. Was about looking paid; even if you weren't.

I guess in a way, it was decrying to death of the 'real'? Dudes you know were in the projects right there with you started making their raps about stuff they bought or how they got it like that instead of it being about the process of actually getting it like that.

...every nikka wanted to sound like an Uptown Made Man Harlem hustler. And 99% of them aren't. But they still rapped it with their whole chest, so at that point nothing was real anymore and the old heads who missed hearing songs that sounded fresh out the pissy hallway they were recored in with all the 'from the mud' energy therein.
So before the SS era, the cap in rap was pretty minimal?
 
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