Do u really want to waste money on promo for the same result?
Early projections show Nas “Magic 2” to do around 15-20k first week
- Thread starter Lil Bape the PostGod
- Start date
The only albums he did widespread promo on did 45-50k, I’m talking interviews bilboards, social media, actually dropping songs before albums released, doing more videos for songs etc, more importantly featuring with the right people.
What I'm saying is that the first week numbers were not even reported because exclusive sales are not compliant with the rules, i.e. he didn't care about them. He was marketing his fukking Tidal service are you dudes dense?
And as I remember it nobody knew what the fukk 4:44 was, it just said 4:44 - on Tidal.
Other than that, a Beyonce post on IG almost has more likes than a game 3 nba final has viewers, and probably 10 times more viewers lol.
Last edited:
well, I dont know anyone who wants to stream a album 1500 times. Id be over the album by 150 total.
Streaming party? I was at a rooftop having drinks with some women. lol
I was streaming it and will purchase it today.
prophecypro
Hollywood North
Yeah the company is tremendous at producing content like their documentaries and hip hop 50 and the merch and vinyl is dope but in terms of marketing they don’t seem to have a budget
The girl said they make a lot of money in India cause of that Indian rapper Divine but it doesn’t seem like that money is going back into the marketing in the US. And I guess their documentaries stream and there’s a whole revenue thing there
Black Milk dropped an album on there too this week and it was kind of a surprise
Anthony Saleh one of the smartest music managers and businessmen in the game. I guarantee Nas ain't listening to Twitter Girl for strategy
She complain about the fans but they keep rolling out the albums the same way which tell me they fine with the results
The economics of releasing albums independently very different than major label strategies. They record these albums mostly in Hit's home studio, don't spend a ton on sample clearances, you don't got to sell much to break even
The numbers you see ain't even real. Billboard and Soundscan just stopped counting direct to consumer sales from artists websites. Which, if you independent, is where you make most your money
Anthony Saleh one of the smartest music managers and businessmen in the game. I guarantee Nas ain't listening to Twitter Girl for strategy
She complain about the fans but they keep rolling out the albums the same way which tell me they fine with the results
The economics of releasing albums independently very different than major label strategies. They record these albums mostly in Hit's home studio, don't spend a ton on sample clearances, you don't got to sell much to break even
The numbers you see ain't even real. Billboard and Soundscan just stopped counting direct to consumer sales from artists websites. Which, if you independent, is where you make most your money
Anthony Saleh is great I don’t know how involved he is though anymore.
And you have a point also the albums don’t seem expensive to make.
I’m not saying everyone SHOULD stream i’m just saying I get where’s she’s coming from.
The labels are basically FORCING artists towards streaming and doing everything they can to take the leverage of pure sales and physicals away. Even though Vinyl sales have soared in recent years and with the rising popularity of cassettes and CD’s there is still clearly a demand for physical media.
Its a fukked up game but artists in some shape for form are being forced to play it
yeah, thats crazy
lol.. u stupid.
Piff Perkins
Veteran
I understand her argument but my pushback is that when you look at the sales of other successful legacy or older acts, they prioritize album sales and activate their fanbases very well. As an example the Foo Fighters did 62k last month, 55k of which were physical sales. That same month, Dave Matthews Band did 44k first week, 40k of which were physical sales. Those artists spend more time promoting their albums and ensure their tours announcements align with the release window. They know their fans aren't super active on Twitter so it takes more time to get them up to date on things.
Expecting a predominantly older fanbase to stream makes no sense, and even less sense when they keep doing these surprise drops with no (or limited) promo, no single, no video. I don't get it. I'm not even sure they've done a sit-down interview where they're both present, which is mind boggling.
What I'm saying is that the first week numbers were not even reported because exclusive sales are not compliant with the rules, i.e. he didn't care about them. He was marketing his fukking Tidal service are you dudes dense?
And as I remember it nobody knew what the fukk 4:44 was, it just said 4:44 - on Tidal.
Other than that, a Beyonce post on IG almost has more likes than a game 3 nba final has viewers, and probably 10 times more viewers lol.
The first week exclusive was tied into the Sprint-Tidal deal. So, yeah, those first week streams ain't count, but the album was also "platinum" out the gate because of the Sprint giveaway
The week it was only on Tidal they was also paying radio stations across the country to play nothing but 4:44 for 24 hours. You know how much that cost? Awareness was through the roof for that album regardless of when the first official single dropped
