This is shaping up to be an interesting case. Here’s my takeaway from Drake’s lawsuit against UMG:
Drake claims UMG (through Interscope) used shady tactics to boost Kendrick Lamar’s “Not Like Us” while hurting his own reputation and devaluing his catalog. Allegedly, they used bots, pay-to-play deals, and heavy promotion to inflate Kendrick’s success and undercut Drake.
Drake’s team argues this hurt the value of his music and could impact future negotiations. While the filings don’t explicitly mention contracts, it’s clear: if Drake’s worth drops, UMG gains leverage in deals.
At face value, this lawsuit is about alleged corporate malpractice—manipulating metrics and misleading consumers to boost UMG’s profits at the expense of their own artist. If true, it raises serious questions about industry ethics.
Drake is pushing for pre-litigation discovery to back up these claims. Bottom line: This feels more like Drake vs. UMG than Drake vs. hip-hop.