Drake Initiates Legal Action Against UMG

[Left.A1]

Not destroy him just diminish his brand so he can be lowballed in negotiations. It's like your workplace helping to spread unsubstantiated gossip and using that as a reason why you don't get a raise. It's not about the music itself, it's about how his label is using that music to gain leverage at the negotiating table. Kendrick probably had no idea this could be going on, UMG just took advantage of an opportune situation. I know you all like to play stupid when it comes to Drake but it's pretty easy to see why he would sue UMG for this shyt as it can literally cost him tens of millions of dollars. Only an idiot would eat that sort of monetary loss to take a hip hop L "graciously."

"Let's kill the value and viability of our biggest asset to the public that way we can make more money off him!!" This isn't football or the steel mill where undercutting your employee helps you keep the cost down....a major pop act neeeeeds their popularity to be profitable on that scale...it doesn't even make business sense as a popular Drake is a recouping machine for any label he does business with.

 

[BlueHeffner]

"Let's kill the value and viability of our biggest asset to the public that way we can make more money off him!!" This isn't football or the steel mill where undercutting your employee helps you keep the cost down....a major pop act neeeeeds their popularity to be profitable on that scale...it doesn't even make business sense as a popular Drake is a recouping machine for any label he does business with.

These nikkas have lost their minds breh

 

[☑︎#VoteDemocrat]

Not destroy him just diminish his brand so he can be lowballed in negotiations. It's like your workplace helping to spread unsubstantiated gossip and using that as a reason why you don't get a raise. It's not about the music itself, it's about how his label is using that music to gain leverage at the negotiating table. Kendrick probably had no idea this could be going on, UMG just took advantage of an opportune situation. I know you all like to play stupid when it comes to Drake but it's pretty easy to see why he would sue UMG for this shyt as it can literally cost him tens of millions of dollars. Only an idiot would eat that sort of monetary loss to take a hip hop L "graciously."

IDK why people are ignoring this.

UMG backdoored him something crazy in the middle of an active negotiation then tried to hide their hands.

And Drake literally kept the lights on over there. AND he recouped all that money.

This shyt is insane that yall think Drake shouldn’t address this.

 

[☑︎#VoteDemocrat]

"Let's kill the value and viability of our biggest asset to the public that way we can make more money off him!!" This isn't football or the steel mill where undercutting your employee helps you keep the cost down....a major pop act neeeeeds their popularity to be profitable on that scale...it doesn't even make business sense as a popular Drake is a recouping machine for any label he does business with.

Except, Drake made all that money back and was the only one keeping the lights on over there.

 

[jesc07]

Wasn't Kenny tryna change the meaning of NLU in that interview with SZA? Maybe they knew this was coming lol

 

[Cuban Pete]

His current earnings you dikk head his catalog is too big for that he’s suing for future earnings… Keep up moron

Ya dont fukking say of course he suing for future earnings lmaooo

 

[I'm Blackman]

"Let's kill the value and viability of our biggest asset to the public that way we can make more money off him!!" This isn't football or the steel mill where undercutting your employee helps you keep the cost down....a major pop act neeeeeds their popularity to be profitable on that scale...it doesn't even make business sense as a popular Drake is a recouping machine for any label he does business with.

man this post got tears coming out my eyes.

 

[Braman]

You nikkas doing to much… pseudo think pieces and shyt.. the lawsuit ain’t about losing a rap battle it’s about affecting his earnings which is directly tied to UMG being sued

You nikkas are some legit morons

Ngga are you being satirical? You the only one babbling on about nothing. And stop using smilies to try and seem dismissive when your argument is garbage, tf you mean “”.

We know what the lawsuit means and ‘effecting his earnings’ is exactly what losing the battle did. You think Biggie couldn’t have sued Pac for defamation after hit em up, or Faith Evans couldn’t sue Pac, Nas couldn’t sue jay z for calling him a ‘faq model’, etc Plenty could have but no one ever thought to do something so low and cultural appropriation-like until this bytch. Anybody who has the audacity to defend dude is a hoe right with him. Just disgust. Pure disgust

 

[Left.A1]

These nikkas have lost their minds breh

I've never seen anything like this in all of my time as a hiphop participant complete insanity

 

[Rarely-Wrong Liggins]

Lowballed in negotiations?


This is a Dhalsim reach

So do you think Drake's brand is as valuable as it was a year ago? Drake might have commanded 3/4th of a billion dollars before this beef. He probably can't even get that same 400 million now. He's in a weird position where he can still generate income but his brand is tarnished enough for a substantial discount. He feels this was done purposely by the label, not Kendrick Lamar, hence why he's not suing Kendrick for defamation. I don't see why this is so hard to understand.

 

[jay211]

Also, you know what lawsuit sets the groundwork for? If NLU is performed at the SUPER BOWL. Technically he could try and sue the NFL for amplifying a DEFAMATORY SONG on one of the biggest stages in this world.

So indirectly, this could block NLU from being performed at the SUPER BOWL.

 

[Ziggiy]

 

[pawdalaw]

Not destroy him just diminish his brand so he can be lowballed in negotiations. It's like your workplace helping to spread unsubstantiated gossip and using that as a reason why you don't get a raise. It's not about the music itself, it's about how his label is using that music to gain leverage at the negotiating table. Kendrick probably had no idea this could be going on, UMG just took advantage of an opportune situation. I know you all like to play stupid when it comes to Drake but it's pretty easy to see why he would sue UMG for this shyt as it can literally cost him tens of millions of dollars. Only an idiot would eat that sort of monetary loss to take a hip hop L "graciously."

Yall can’t have it both ways. One day he’s bigger than the industry combined. The next they’re intentionally hurting his brand for negotiations. Why not pump the cash cow who just skirted Push with a scratch even Larger?

Aubrey had that same false bravado up until the last 2 weeks of May. So that means UMG started pulling strings then? Why would they do that to the “superior artist” Drake? His disses were better right?

 

[BigMoneyGrip]

Ngga are you being satirical? You the only one babbling on about nothing. And stop using smilies to try and seem dismissive when your argument is garbage, tf you mean “”.

We know what the lawsuit means and ‘effecting his earnings’ is exactly what losing the battle did. You think Biggie couldn’t have sued Pac for defamation after hit em up, or Faith Evans couldn’t sue Pac, Nas couldn’t sue jay z for calling him a ‘faq model’, etc Plenty could have but no one ever thought to do something so low and cultural appropriation-like until this bytch. Anybody who has the audacity to defend dude is a hoe right with him. Just disgust. Pure disgust

Fam hold my dikk real quick

fukk is you talking about? Foh man lmaoo

 

[DerrtySouthpaw]

Sue Audrey for the shart part 6 and it’s even