Drake-In My Feelings SONG OF THE SUMMER
- Thread starter JodyHiighroller
- Start date
OJ Simpsom
Superstar
OJ Simpsom
Superstar
MollyGalaga
+*++****+*+*+*=*++*.*+
Been knew this would be the hit
JodyHiighroller
Superstar
ElectroMan
Superstar
song of the summer
While this nikka will never live this down, that nikka know how to make hits.
That's what makes Drake dominate but let's be real. This is a fiyah ass track. It's typical Drake and typically, Drake makes hits.This is a great multi-tiered marketing campaign.
From the paid posts, to the signed "internet influencers" getting paid to "like" things. Same way "random celebrity/comedian listens to kendrick in the car"
People eat that up.
"Omg they're just like me!!!!"
Memes, too. There was a post about dude who got paid to make them.
I saw dummies on social media sharing them over and over,
"Hey everybody look at this dumb shyt"
"nikka look gay"
"This is trash"
Now has 49 mil views.
Why?
The machine strong and "momentary cuteness" runs the internet. People don't want to feel left out.
That's why stans say: "you don't go outside/get hoes". It's implanted defense.
Indiglow Meta (R$G)
Ultra.
you're right.I still prefer "blue tints" Produced By Supah Mario
Best Drake track since "Ice Melts"
NobodyReally
Superstar
payola, ways to artificially boost numbers - stuff like that existed before streaming.
not a good reason to ignore streaming numbers when it’s doing this:
so when streaming gets up there to generate 80+% of industry revenue (which the trend shows can happen soon) - what are you going to do? focus on the format that generates a niche <20% of the market? continue to site the shrinking pure sales numbers? will you just refuse to believe numbers at that point?
lol, I’m really wondering how the coli’s going to adapt!
It's not about adaptation. This is a business, and there has always been shady tactics used to get more money. Payola worked for it's time. What @Dominic Brehetto spoke of is the new form of payola. Maybe you don't want to acknowledge it because you like Drake, but when someone who you don't like starts doing it, you'll see. Same shyt, different tricks. The industry has adapted its tricks for the new format.
https://www.digitalmusicnews.com/2017/06/20/spotify-sponsored-songs-payola/
Spotify Introduces a Brand New Feature: Payola
To better match individual songs with listeners’ preferences, Spotify will add a “Sponsored Songs” feature to its free tier. But is that just streaming payola? To better monetize their free tier, Spotify is testing their new ‘Sponsored Songs’ feature. The move will allow brands to put their ads in popular playlists, which sounds fine. But it’ll also allow labels to promote individual songs, a move that introduces some tricky payola issues.
The Swedish streaming platform confirmed to the BBC that they’re currently testing the ‘Sponsored Songs’ feature. According to the streamer, music labels can add individual songs to users’ playlists as sponsored content. Spotify will match the songs to listeners’ music tastes. And to avoid conflict with paid users, they’ll only add this feature to its ‘freemium’ tier.
Technically, Sponsored Songs doesn’t violate federal law. Under a 1960 federal statute, record labels can’t offer terrestrial radio stations a financial incentive to play their songs. Offenders can receive a fine up to $10,000 per offense and up to one year in prison. Spotify, however, doesn’t count as a radio station.
The streaming platform didn’t specify how much money they receive from labels or how much they charge for sponsored content.
It may also be confusing to users. Through the Sponsored Songs feature, Spotify integrates label-paid songs into playlists listeners follow. These songs then appear above the playlist. Users can also save these songs for later listening.
And the rules are fuzzy. User Liam Maloney first discovered the Sponsored Songs feature while streaming from his favorite playlist. Although the company said that it’s currently testing out the feature only in the freemium tier, paid users have discovered sponsored content in their playlists.
Spotify Subscribers Demand Refunds Over Too Much Drake Promotion
7/2/2018 by Colin Stutz
The hip-hop superstar took over the streaming service's playlists this weekend, leaving some customers complaining of advertisements on their ad-free accounts.
With the release of Drake's latest album, Scorpion, on Friday, Spotify spent the weekend spreading the news with a first-of-its-kind promotional takeover that might have helped hype up fans but also turned off some subscribers enough to ask for a refund.
Heralding what Spotify referred to as "Scorpion SZN," Drake was placed so prominently on the streaming service's editorial playlists that his image was even used on those that did not feature his music -- "Best of British," "Massive Dance Hits" and "Happy Pop Hits" among them. This is the first time a single artist has taken over multiple Spotify playlists on the same day, a rep told Billboard last week.
The campaign was intended to be a quirky celebration of Spotify's top streaming artist, helping him to break the one-week U.S. streaming record in only three daysand putting him on pace to debut at No. 1 on the Billboard 200 albums chart. But some subscribers online have been decrying the decision as an imposition of advertisements on what are supposed to be ad-free accounts, with a select number taking their complaints directly to the company with requests for refunds.
For some, the campaign is reminiscent of Apple's misguided "giveaway" of U2's Songs of Innocence album in 2014, when the band's album was uploaded to all iTunes users' libraries without consent. But there is more to it too. As Spotify subscribers have become accustomed to the app personalizing its service to their interests, when the company executed total editorial influence like this, a portion of users seemingly felt betrayed.
Time will tell whether Spotify chooses to repeat a campaign of this nature down the line, but in the meantime it has raised a debate over the service's "Browse" landing page and the level of marketing -- or artist support -- that is appropriate there.
