Fam I been into audio (car and home) since I was 14, I'm 42 now. Started back in the days of Dolby Pro-Logic, been in it since. Worked in the industry for a few years doing installs. It's hard to watch movies with 2 channel setups. I just did a friends home theater, wired up 5.1 for him, brought him over for an Atmos demo, now he's shopping again.
Had a friend invite me over to watch Dr. Strange on
BD, on a 55" with TV speakers, absolutely not.
I miss working in the A/V stores because I love showing people the capabilities that are out there. If you can educate peeps in a way they can understand and demo something for them they are likely to take an interest in it and trust you to help them, especially this area of electronics.