Wanna know how you can tell this promotion roll out is failing?
In the music video Dr. Dre is seen taking part in a sideshow
If this was successful marketing department would have been able to drop a faux-controversy PR story about how the imagery of Dr. Dre spinning donuts at a sideshow is irresponsible to show because the youth are acting out trying to replicate, blahblahblah increase in "street takeover" activity
Also, Snoop is an icon ... But to promote him as a Hip-Hop artist their only template for doing so is to present him like he's Mac Dre
As if he'd be on top of the car that's spinning donuts on some Olympic level ghostriding the whip kind of thing
They're 0/3 and that is with the single roll out
Y'all remember when 50 dropped "Straight to the Bank" as a street single but then Vitamin Water deal broke and he came back with the battery in his back for "I Get Money"
If they don't get a Vitamin Water deal for their Still Gin or Dre and Snoop juice (it was discounted after failed Walmart rollout)
Then we got nothing but deep cut album tracks left ... So no big single launch,
G Thang, Dre Day, Still Dre or Next Episode
Kush was a better attempt to recreate Next Episode ... But it was just that, an attempt
Really ... Jimmy Iovine is probably the only one around who realizes that this album isn't going to help sell any rims, Timbs or 40s and such is the nature brand valuation
Dre & Snoop is a bigger brand than Dr. Dre on his own
Somebody in a post earlier said Kush was good. Kush was hot garbage attempting to align the cannabis concept as a friendly-theme for him to be able to replicate Next Episode while not delving into club talk as a 60 year old