1. american prudery writ large. that cap is not gonna hurt anyone.
2. she paid for a flight. she at least deserves some level of customer service and at least a smidgin of respect.
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as for the captain demanding "standards" on board he should remember the compromises wrt to standards that he has already made:
i. seats. growing smaller by the year.
ii. food. american cancer engendering crap.
iii. pricing. hidden pricing.
iv. 2 engine aircraft long-haul safety.
v. boeing. flying compromised aircraft.
in light of all of that a swear word or two is not that important.
as a fellow passenger i know which of them i'd prefer my pilot to focus on.