It's the motherfukking phones. We can't put them down. If an ad comes on everyone reaches for their phones and the show or movie comes back on but it's too late because now we're scrolling through some endless bs that we won't remember 5 minutes later.
I used to be able to watch nfl and nba with my brothers but they on their phones the entire time. Barely watching. The phone is designed to keep your attention on it 24/7. It's a real disease.