This seems like the market correcting it's self after FCC looses it's grips on net neutrality.
http://mobile.theverge.com/2014/1/2...ustomer-action-if-isps-violate-net-neutrality
http://mobile.theverge.com/2014/1/2...ustomer-action-if-isps-violate-net-neutrality
"Unfortunately, Verizon successfully challenged the US net neutrality rules," Netflix writes in its shareholder letter. "In principle, a domestic ISP now can legally impede the video streams that members request from Netflix, degrading the experience we jointly provide."
In a worst-case scenario, Netflix imagines a situation in which it would have to pay fees to ISPs to stop that degradation, but it sounds like the company wouldn't just sit back and let that situation happen. "Were this draconian scenario to unfold with some ISP," Netflix writes, "we would vigorously protest and encourage our members to demand the open Internet they are paying their ISP to deliver."