I think it's more acting like it's revolutionary having a gay character is what causes the flops.Been told the coli for years.
Pandering to gays don't sell. Flop after flop after flop. Don't forget that recent bros movie.
Moonlight was a gay movie but it still marketed as a coming of age drama, and did well.
that one movie about the two cowboys did well too.
but key factor is these were still expected to be good movies that just happened to deal with gay stuff, rather than marketing it soley as a "watch this if you like gay content." type shyt that they often do with the ones that flop.
like one poster pointed out, this character has so many covers of him kissing other dudes as if being gay is his entire character.