His problem is he doesn't look like a street rapper. He needs to make records for the bytches but he probably can't pull it off convincingly. He need to holla at Fabolous and ask him how he straddled that line between street shyt and R&B records so easily. That's his lane. This trying to be a full on street nikka ain't gonna work.
He cant be Fabolous
You cant teach that slick shyt nikkas like Fab and Jada spit,you either got it or you dont.,theres always a audience for that when you a rappers rapper...might wanna check in with J Cole