How Drake gon give Nicki a cosign when they were coming up at the same time?? Also Nicki had a more old school break through, she didn't have a social media apparatus to push her to stardom she had to beat her feet, get on DVDs and really rap her ass off.
Ppl connected with her underdog story which Atlantic Records took great pains to highlight and push. She is no longer an underdog, she's one of the big dogs and is literally shaking in her boots to release a new project. That's what happens when the goal is money only and the talent is relatability not bars.