Nah it’s innate. You either have it or you don’t. It’s not like being a good actor, which is also a gift but you can learn and become better. You can’t learn to become a star. And there are maybe two or three actual stars left. Maybe
In this era, can any actor make you want to go see a boring looking movie or serious drama?
Leo probably considered that one dude, but nobody going to the theaters to see J. Edgar Hoover.
Keanu a star right? But if he tries to headline some bullshyt, nobody gonna go see that shyt.
The formula is the only thing that's bankable today.
1. A headline actor, great idea/story, it director, great ensemble.
2. Sequels to well received action movies(franchises).
3. Marvel.
You can think a dude is the biggest of stars, but if you don't pair that star with the right formula, he will bomb like the rest.
There is just too much information today, money is tight, infinite viewing options. nikkas aint see no movies based on the back of a "movie star".