Field Marshall Bradley
Veteran
breh, it could be catnip extract in liquicap form.
Make a a commercial with dude droning in the background "tired of your cat looking sad and depresssssed" of course the cat was just sleep of some shyt....
Third rule of Marketing: "If people don't have a problem to market to, then create a problem for them."
okay, I just made that up.
Actually, drug companies do this all the time. You are not that far off