Suite owners will have access to a Champagne bar serving Armand de Brignac, an expensive bubbly that Mr. Carter promotes and in which he holds a financial interest, according to a biography by a writer for Forbes. The arena will contain a 40/40 Club, an iteration of his sports-bar-style nightclub chain. There will be a Rocawear store, selling his clothing line, on the arena’s exterior. Even the advertising agency used by the Nets, Translation, is half-owned by Mr. Carter.
Mr. Carter has capitalized further on his Nets investment by extending the Jay-Z brand into endorsement deals normally reserved for elite athletes. He stars, wearing a Nets cap, in a Budweiser TV commercial that was broadcast during the Olympic Games. And he was named executive producer of the basketball video game, “NBA 2K13.”
if anything this should be inspirational
