Calvin Harris needs the money?
Timbaland needs the money?
Rza needs the money?
Shakira needs the money?
this isn’t about artists going broke..this is a bigger play
and it sounds like music is become way less valuable to the artist
I didn't say Bruno Mars was broke. I said he needed the money. There's a difference. At the least, he's cashed out.
If you have a revenue-generating asset... why would you sell it? (1) The offer is too good to turn down. (2) You could do with the money.
The fact they all seem to keep a % shows it still has value in owning them. But they could relinquish some ownership of it for the big cash.
For older artists, it makes sense to cash-out. Get the cash, enjoy the latter half of your days.
Bruno Mars is the only artist in his peak to have sold his publishing... that means something.
It's like owning a property that you rent out. Why would you sell it or a portion of it? Maybe it's gone up in value so much that you just want to enjoy or reinvest some of that money - this is what most investors do actually.. release equity and enjoy it or use it to fund further ventures.. needing the money.