I'll have to give it to Hogan. He did it first as just a insanely popular superstar during his run.
Austin and them probably made more money for the company, but only bc Hogan laid the ground work for wwe to understand how to capitalize.
Maybe I'm too hard on Rock, but his movie career helped elevate his star status within the wwe. Yes, he was a star but it was such a short time frame while he was active.
Cena didn't break any new ground character-wise, but he was a massive merch mover and attracted kids from the world-over. He's basically the new era Hogan.
Austin and them probably made more money for the company, but only bc Hogan laid the ground work for wwe to understand how to capitalize.
Maybe I'm too hard on Rock, but his movie career helped elevate his star status within the wwe. Yes, he was a star but it was such a short time frame while he was active.
Cena didn't break any new ground character-wise, but he was a massive merch mover and attracted kids from the world-over. He's basically the new era Hogan.