I don’t think Jay ever said he would change the league. Social media did that. All he said was that he was going to partner with them and extract resources. They announced 100 million - no idea where that money goes though.
It went to Roc Nation. He did the same thing that Malcolm Jenkins did. He just did it with Basquiat hair.
They did the whole we're working on an initiative press release and Roc Nation is going to distribute content for the NFL, the NFL distributed the clip about him low key taking shots at Kaep where "he was all about doing the work and not about worrying about how things look", had every NYer podcast screaming from the roofs that we just need to be patient (specifically the folks on Joe Budden's podcast), and his first halftime show was Shakira and J. Lo and we ain't seen no "initiative" work since the announcement.
I'll never forget that shyt.