What kills me is the MARKUP.
Like if cats wanted to get into making their own scents
Our perfumer's alcohol blend is SDA 40B. The grain alcohol is 200 proof and ready to be made into all of your custom creations including perfume, Eau de Parfume, Eau de Toilette Cologne, Eau de Cologne, after bath spray, air freshener. Denatured with Bitrix.
vetiveraromatics.com
That's 3,785 ml - 37 100 ml bottles, or in my case 757 ml decants...
Designers ain't using real oud, BUT EVEN IF THE WERE, they're buying it in the TONS.
It's an industrial operation.
How much marketing are they really doing?
The cost to send the package to Mr. Fragrance on TikTok costs more than the production costs of the perfume.
Olivier Cresp, Albert Morillas, or even Cecile Z - they not charging a million to develop a fragrance.. (not when folks like Ash from Gents Scents can get top perfumers to create scents for them)
Nope, profits over everything.
Meanwhile, UAE cats is literally running down to the refinery to get Habib to run it through the GCMS, and they're selling the same scents, with more performance and projection and longevity for PENNIES ON THE DOLLAR...