i mean they've been selling in streetwear stores for years now and gorpcore been a thing. they're like uniform to people in that lane alreadyNever would've expected to see Salomon crossover from hikers to "streetwear"
i'd argue they crossed over a while ago. i'm sure the purist elitist wearers of that brand have already been hating
What's Behind the Salomon Hype Train?
Salomon has seen a new level of popularity in recent years, but how did it all happen? People behind the brand give a look at what makes the company tick.
www.complex.com
Salomon’s growing success among sneaker enthusiasts has spawned in an era where the public has become disenchanted by the perceived lack of fairness around acquiring Nike sneakers, which has become increasingly more difficult thanks to supply chain woes during the ongoing pandemic. Brands such as Salomon, New Balance, Hoka, Crocs, Merrell, and On have seen an uptick in popularity over the past few years, thanks in part to cool projects and the public’s willingness to try something different.
A lot of the real hype came in the pandemic lockdown era for performance outdoor. gore tex jackets and performance shoes etc.