Extra Butter did this and got blasted in their comments for it. They lined their pockets and then they double dip when the pairs they didn't backdoor are sold to the winners.
Which makes it even more funnier since they asked people a few days before of how they should do the release. Even other stores have done it when it comes to ceramic SB. I don’t get Nike hasn’t done anything to quell it.
I complain about End Clothing marking up prices for hyped releasing, but what other stores do is even worse.