They had first movers advantage. Userbase is 13 million plus now. And they're easy to use. Even when they loose people more sign up. They also make money when people switch accounts. Your average user is too lazy to switch brokerages. But this is as big a faux pas as I've ever seen them make. It's going to be fascinating to see how they make out. Remember they have a lot of big VCs backing them that want a return on their investment. Big names that will try to protect them.
Well people are retarded because there's no reason to use robinhood since every fukking trading site is free now. Robinhood easy to use? All apps are the same you either buying or selling it ain't that hard. Lazy? Just hit the transfer account, put your information in and be out..Takes like 10 minutes.