Bob Costas interview with Lebron in 2003 resurfaces

UpAndComing

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I got to hand it to Lebron. He is extremely media savy, and has absolutely completely understood how to control his own narrative with the media with his own company Klutch Sports. His company may get trolled on social media, but it's an example how important it is for Black people to control their own media and likeness
 

NYC Rebel

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I got to hand it to Lebron. He is extremely media savy, and has absolutely completely understood how to control his own narrative with the media with his own company Klutch Sports. His company may get trolled on social media, but it's an example how important it is for Black people to control their own media and likeness
And the fact that at 18 he already had a good set of friends around him all now associates, says so much about who he chooses to have in his circle. Even down to choosing his wife.
 

Ozymandeas

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One thing about Bron that even the haters have to admit... he's been saying the right things in front of the camera basically his entire life. To be 18 and that mature of responses is pretty crazy

As a Bron hater, Costas was way out of line. Bron was a 18 yo kid. Somebody should've been there to tell that cac to stfu and stick to basketball.
 

ajnapoleon

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Frfr. His intelligence is underrated and his ability to put on his childhood friends to have success is remarkable. A lot of guys would simply give their money away and get taken advantage of. Bron didn't do that.
His original agent was a cac he tried to sue bron after he let him go

He had to be fuming 😡 at all that money he lost

Right after that Phil zen master Jackson wrote Lebron will be broke with his “posse” because he don’t have the right/white people leading him



We was just on here saying “wtf lebron talking about no one wanted him to fail”


You see a example right here but swear he was lying
 
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One thing about Bron that even the haters have to admit... he's been saying the right things in front of the camera basically his entire life. To be 18 and that mature of responses is pretty crazy


Came into say this. Whoever got ahold him and media trained him when he was young deserves a fukking medal. Dude is and always has been better spoken and able to handle the bullshyt the media throws at him than maybe any modern athlete i’ve ever seen. He’s not Muhammad Ali level, who was the GOAT media handler, but he’s certainly in a class by himself.
 

Tribal Outkast

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The story here is how Lebron handled these questions. This showed that he was ready for the future of what he would endure in the nba. He gets worse hard on Twitter than in this interview.,
 
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