Alright i got a few minutes, so i'm gonna break it down for you guys. We'll use Brampton as an example:
Demographics
Ok traditionally the benefits of investing for a larger chain franchise rests in the instant brand awareness from the food to the logo, the access to it's supply chains, highly lean and efficient systems of operation and all the technology that makes it run. The downside is you usually pay a substantial fee to be a franchisee and the profit margin is razor thin.
The foundation for these upstart no-name pizza places owned by Indians to not only operate but dominate is based in group economics. How does a small run-of the mill family owned pizza place compete with Pizza Pizza? You start by advertising to your OWN people, of the 200,000 South Asians in the city roughly half of them share a common language (Punjabi) and one of the main mediums for their communication is a 24 hour Indian radio station that EVERYONE listens to. This radio station exists solely for the community by the community and facilitates a good majority of the capital to stay within the community. Yet, it's not really all that utopian, if the pizza at these places was a few dollars more the idea of group economics would go out the window so whatever you're offering MUST be cheaper than the mainstream alternative. Hypothetically speaking If starting tomorrow the other 61.6% of the non South-Asian residents decided to boycott all Indian businesses i believe they'd still turn a profit.
Now selling to your people is just a start, but as the posters from Toronto can attest to everyone eats there, cause its simply cheaper and the food is just as good.