lol its measured by nielsen. do you know what that is or do i need to hold your hand on that too
See, there you go again slick belittling me, when im trying to have a conversation in another thread of yours that postures an idea, but doesn't give the raw data.
The Nielsen numbers do the same. They speak of a 1.1 trillion dollar figure, but that is not necessarily money that can be spent towards consumer goods like electronics,
clothing, etc.
Report Highlights
- With a buying power of nearly $1 trillion annually, if African-Americans were a country, they’d be the 16th largest country in the world.
- The number of African-American households earning $75,000 or higher grew by almost 64%, a rate close to 12% greater than the change in the overall population’s earning between 2000 and 2009. This continued growth in affluence, social influence and household income will continue to impact the community’s economic power.
- African-Americans make more shopping trips than all other groups, but spend less money per trip. African-Americans in higher income brackets, also spend 300% more in higher-end retail grocers more than any other high income household.
- There were 23.9 million active African-American Internet users in July 2011 – 76% of whom visited a social networking/blog site.
- 33% of all African-Americans own a smartphone.
- African-Americans use more than double the amount of mobile phone voice minutes compared to Whites – 1,298 minutes a month vs. 606.
- The percentage of African-Americans attending college or earning a degree has increased to 44% for men and 53% for women.
Thats all they say. This says nothing about the debt of black households, how many households own vs rent, how much of that cash is concentrated in top 10% earners
in the black community, etc, etc, et fukking cetera. What I am getting at is WHERE is this 1.1 trillion figure coming from, so we know if they are counting all expenses vs
spending on luxuries. This is coming directly from the NAACP:
“Now we see it as a drain on African Americans trying to gain a middle-class life.” Released earlier this month, the report,
The Challenge of Credit Card Debt for the African American Middle Class,” found that
42 percent of households are relying on their cards for basic living expenses when income and savings fall short.
Also
Today, Black Americans have $1 in assets for every $20 owned by White Americans, and, according to the study, more than half of it is tied to home ownership. Only 55 percent of the study’s Black respondents own their home, compared to 72 percent of White respondents.
So, while we have a oft repeated 1.1 trillion in spending power, just how much is being spent on non-essentials? Without that number, the cash being spent on black-owned
non essentials may not be enough to reverse the trend of black disenfranchisement because our community is spread throughout the country. Its like if we all skipped an Xbox
and spent $300 on a black marketplace online. Black people see the dollars, which is admirable. But there is another problem:that money probably isn't taxed locally, so while we spend,
that money still isn't in YOUR town, paying your taxes, and keeping your streets working. Black dollars get sucked out at rapid pace, but we can't pretend we have beaucoup cash that
we piss away. You do know what Cost of Living is, right? The same dollars we spend are worth less with every inflationary tick.
Find out why these guys quote 1.1 trillion in aggregate, but not just discretionary spending.