Beyoncé’s Ivy Park line with Adidias flopped leaving a $200 million hole in the company's annual projections.

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This article is saying it didnt sell. You know, the entire point of the thread? Maybe you working with outdated info
I can’t speak for everyone but, my ex was a Beyonce stan, she nor me, couldn’t order anything online, Nor find it in any store, for a grip because it was sold out, now maybe after the initial hype, and push to buy it, when it restocked it didn’t sell, but the article did say she sold 40 M’s
 

Spiritual Stratocaster

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Back in like 2017 in Nordstrom even then her line wasn't stocked...and and were one of the few store carrying it. The store stopped purchasing her line because it wasn't selling.
 

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Beyonce fans don't really rock sportswear like that

Plus the designs I've seen are trash amd have no hype connected to it. Marketing failure. Relied too much on beyonce instead of putting in the work to make pieces hot in the fashion world.
Bey stans rock everything as her fans are diverse.

Bougie ...Philly jawns....ratchets..strippers...college bookworms.....they all listen to bey..

This last album was like a dance/house album right? With no lead single or video? Not suprised it didn't do well. Add on top of that the media dislikes artists who arent accessible.

We seen it with MJ....we saw it recently with The Weeknd..we're seeing g it with Beyonce.

The media then feels obligated to "humble" the artist. They did it with Mike for the BAD album with that album only getting a Grammy for Bruce swedien engineer work. We saw it with The weeknd getting shafted for Blinding Lights...it's now happening to Beyonce.

The industry always feels like they have to "humble" black artists...especially ones who don't play the game like wearing dresses or other demonic shyt they do:dame:
 

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She doesn’t have a majority non-black female fan base because unlike Lizzo they view Beyonce as a threat.
Majority of her fans are older black millennial women who don’t give a fukk about hyped up fashion, have kids to feed and a family to raise.

Maybe it’s the Dallas cowboy effect. You root for the team to lose because the fans are insufferable. Lol

I think Beyoncé fans are majority black women and flamboyant gay dudes. And like someone said earlier many white people see her as a threat. Unlike lizzo who has chubby whites women, gays, even straight dudes who probably rock with her. And she’s a safer choice.
 
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