Think about it, when you listen to hip hop these days usually your listening for a good beat as you usually know what youll get from the artist lyrically (since no one talks about shyt anymore). The only part of hip hop thats still really evolving and exciting is production, right now the game is driven by the top producers honestly, it used to be a feature would put you on but now all you need is a sonny digital beat and youve made it. This has probably been true for a while now but i think people are starting to realize whats happening, you got guys like lex and mike will who have reached almost superstar status, then you got guys like yung lean an robb banks who are completely carried by production. Plus we have a nice hierarchy of producers where the top ones make most of the heat, furthering the idea of a star producer.
I just thought about this listening to future, hes the perfect example of this. Future is in essence the creation of mike will, along with sonny digital and now metro boomin. Wiz had cardo, sledgren, and id labs, yg has dj mustards untalented ass, rick ross is the definition of being carried by production he has a team of great producers, Drake has always been boi1da 40 and t minus, gucci an waka are lex luger and the rest of 808 mafia, clams casino made both asap rocky and lil b (to an extent, they both have a lot of talented producers behind them). Producers have always been critical in hip hop, but i think we might be witnessing the point where theyre more important than the rapper now.
Edit: almost forgot, 2012 was the year of young chop. Dude was one of the most influential artists in hip hop and put chicago on the map again
I just thought about this listening to future, hes the perfect example of this. Future is in essence the creation of mike will, along with sonny digital and now metro boomin. Wiz had cardo, sledgren, and id labs, yg has dj mustards untalented ass, rick ross is the definition of being carried by production he has a team of great producers, Drake has always been boi1da 40 and t minus, gucci an waka are lex luger and the rest of 808 mafia, clams casino made both asap rocky and lil b (to an extent, they both have a lot of talented producers behind them). Producers have always been critical in hip hop, but i think we might be witnessing the point where theyre more important than the rapper now.
Edit: almost forgot, 2012 was the year of young chop. Dude was one of the most influential artists in hip hop and put chicago on the map again