Anyone Read the Book by Edward Bernays- Propaganda

CouldntBeMeTho

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So I just read this book Propaganda by Edward Bernays, who is Sigmund Freud's nephew. And is considered the father of "public relations." It lays out the blueprint of how the general public is controlled via propaganda. Thought I'd post some quotes from it, anyone read it before?


THE conscious and intelligent manipulation of the
organized habits and opinions of the masses is an
important element in democratic society. Those who
manipulate this unseen mechanism of society consti-
tute an invisible government which is the true ruling
power of our country.


We are governed, our minds are molded, our
tastes formed, our ideas suggested, largely by men
we have never heard of. This is a logical result of
the way in which our democratic society is organized.
Vast numbers of human beings must cooperate in
this manner if they are to live together as a smooth-
ly functioning society.

Our invisible governors are, in many cases, un-
aware of the identity of their fellow members in the
inner cabinet

They govern us by their qualities of natural leader-
ship, their ability to supply needed ideas and by their
key position in the social structure. Whatever atti-
tude one chooses to take toward this condition, it
remains a fact that in almost every act of our daily
lives, whether in the sphere of politics or business,
in our social conduct or our ethical thinking, we are
dominated by the relatively small number of per-
sons
—a trifling fraction of our hundred and twenty
million—who understand the mental processes and
social patterns of the masses. It is they who pull the
wires which control the public mind, who harness old
social forces and contrive new ways to bind and guide
the world.

A presidential candidate may be
"drafted" in response to "overwhelming popular de-
mand," but it is well known that his name may be
decided upon by half a dozen men sitting around a
table in a hotel room.

There are invisible rulers who control the destinies
of millions. It is not generally realized to what ex-
tent the words and actions of our most influential
public men are dictated by shrewd persons operating
behind the scenes. :damn:

Nor, what is still more important, the extent to
which our thoughts and habits are modified by
authorities.
 

CouldntBeMeTho

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The invisible government tends to be concen-
trated in the hands of the few because of the ex-
pense of manipulating the social machinery which
controls the opinions and habits of the masses. To
advertise on a scale which will reach fifty million
persons is expensive. To reach and persuade the
group leaders who dictate the public's thoughts and
actions is likewise expensive.

THE systematic study of mass psychology re-
vealed to students the potentialities of invisible gov-
ernment of society by manipulation of the motives
which actuate man in the group. Trotter and Le
Bon, who approached the subject in a scientific man-
ner, and Graham Wallas, Walter Lippmann and
others who continued with searching studies of the
group mind, established that the group has mental
characteristics distinct from those of the individual,
and is motivated by impulses and emotions which
cannot be explained on the basis of what we know
of individual psychology. So the question naturally
arose: If we understand the mechanism and motives
of the group mind, is it not possible to control and
regiment the masses according to our will without
their knowing it?

If you can influence the leaders, either with or
without their conscious cooperation, you automatically
influence the group which they sway. But men
do not need to be actually gathered together in a
public meeting or in a street riot, to be subject to the
influences of mass psychology. Because man is by
nature gregarious he feels himself to be member of
a herd, even when he is alone in his room with the
curtains drawn. His mind retains the patterns which
have been stamped on it by the group influences.
 

villain

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berlin
nah but I watched the BBC documentary on dude and it was nice



lotta people doubt that there are men pulling strings and controlling how people think, but that shyt is definitely real
mysmilie_1059.gif
 
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Orbital-Fetus

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Humanity
i have heard about him and the book.
if i'm not mistaken he is largely responsible for Social Darwinism and Eugenics gaining credibility being implemented by governments.
 

CouldntBeMeTho

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He's Freud's nephew if i recall.

yup, he was extremely influential in america. basically he is responsible for businesses advertising to people based on appealing to emotions. dude even helped the cia and the us government. that documentary posted earlier is piff. part 2 explains his involvement with using propaganda to supress the aggression of the human mind. :ohhh:

freud's daughter was an important figure too
 
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