Some of you must be slow Lmao.. AEW was already doing over a mill before and the demos were actually BETTER over a year ago.. Mox is the one whose segments are always the highest. it's been that way since Mox debuted..
That's all documented.
They were doing good ratings after high profile debuts like Punk, Danielson and Cole, then fukked up all their momentum with Khan's terrible booking, particularly how they had Punk out there doing nothing for months and squandering Danielson. That ain't on Punk.
But yeah i'm sure they'd be doing a mill weekly with the Cowboy vs Mox