NBA owners want that NFL level of control over player. Non guarantee contracts, revenue sharing to go in their favor, and heavy penalty anything that they don't like...
NBA owners can't play the field NFL does where all they have to do is cater to bottom of the roster that has 60% of the voting power, because salary scale is so loopside in the NFL. NBA voting power is pretty even among the salary scale. I'm not sure players will win a lockout now, tho. They are fighting against billionaires now that can outlast any lookout.
It's going to be interesting. The richers owners get....worse for the players in the long run when it comes to CBA.