Hangman lowkey has been in two of the best story lines in company history because him being a drunk/alcoholic ostracized from The Elite was some of the best storytelling they've done as well.
I pretty much see Hangman as having an unbroken character arc since the end of the BTE shyt that led up to the first shows.
He's a fully developed character more than nearly anyone I can think of in wrestling - everything he goes through sticks with him... when the world is going his way, it all makes sense and he's Virginia is for Lovers Hanger, but (and rarely due to his own actions) the world goes to shyt around him and it drives him to whisky and haterade... but in his eyes he's never stopped being a proper, old-fashioned white hat cowboy.
After all Swerve did earlier in the year he should be the heel in this feud but the world's just cheered him through a celebrated title run, TK has Swerve all up in the front of the Texas and Australia press events and the world got all happy to see him achieve a life goal buying the house.
If you're Hangman, why not fukk the world... grab the gas can and lighter.
It's so fukking GOOD.
Edit: He's basically Stannis from GoT - he's right. He's got the best claim to the throne. He should be the poster boy of AEW.
But not like that fam, you can't try to purify the company by burning shyt just because you know you're right.