from a "capitalisitc"/"business" perspective. imo 50 shouldn't even think about signing or dealing with music. he's bigger than the music biz. he could invest in himself and make more money and build himself up than spending it on another artist. all his "coli" "failed" songs and albums are probably netting him more than your average rapper.
with the money he has i think him jay-z, puff, master p could team up on a non-entertainment industry venture.
the business of signing artists is played out. unless you sign to rape them like trindad james. 50 now doesn't have the media to turn rappers against the public. didn't work with ross.
You basically proved my point. Maybe 50s no longer in the position to ever make HIS music ever pop, but with his money, he can work the shyt like a hobby and invest in the young heads, keeping him relevant (what he really wants) and using that leverage for his own. Capitalizing on someone else's 15 minutes of fame that the youth are into (Shmurda) , while also pushing these youthful, ignorant acts, with wisdom, to stardom.
And the 50 vs. Ross beef came at a time 50 was already oversaturated and beef wasnt really in style. With the Chief Keefs, Twitter beefs, and America's fascination with underdogs, success stories (potentially Bobby & Remy) and the friendly nature of hip hop kind of being played out, there's no better time to come back.
Less lashing out at any & everybody, while still focusing on some rivals and pushing the young cats. It's perfect timing / marketing. Not to mention Ross is played out and definitely declining. Ppl aren't as opposed to 50 winning again (contrary to coli cacs beliefs) as he once was. Drake bringing him out, at peace w Nas, Joe & Jada, and with multiple lucrative businesses... It's his for the taking. He even said himself he'll probably never give up on music until it's too late.
"Too late" definitely isn't now, strike while the irons hot.