I don’t think celebrity endorsements matter much at all. I think most of this thread don’t remember that Swift endorsed Biden in 2020. No one claims her choosing a side swayed anything.
She also endorsed Marsha Blackburn’s opponent in 2018. Marsha Blackburn won and is running for re-election this year.
She just posted a picture of her baking Biden cookies a month before the 2020 election. This is a full on endorsement, after a national debate, two months before the election, with a link to vote.gov that already got 400k clicks.
There's a difference between passive endorsements and actively campaigning. We'll see what the next two months look like but I am expecting Taylor to outright campaign for Kamala too, rumor has it her Florida shows in November may incorporate "get out the vote" messaging for Florida specifically.
KamalaHQ tik tok account is also all over the endorsement, stitching campaign videos with Taylor's music and getting a high volume of views/ likes/comments. There will be some conversion of voters - social media doesnt exist in a vacuum
This is a different election with a fresh candidate and is ripe for an influx of young (female) voters which Taylor's endorsement amplifies and energizes. Nobody is saying her endorsement outright decides the election but there's a net gain of new voters coming from it, I say that with certainly.
Will be interesting to see how it plays out on a national scale. Taylor is a global phenomena. She has REACH. any impact with Marsha Blackburn was capped at the state level and was a mid-term to boot. A national presidential election is an entirely different and new set of circumstances