That is kind of an extreme generalization, although I can see the "striking back at their nonexistent elders" could hold some weight.
Won't change the fact that they would have an uphill battle considering they are they "Old Guard" whose readership grew up newspapers.
My (our?) gen reads everything online from the more popular news outlets so I wonder how they plan to market themselves.
From the time I joined, until fairly recently when I did a mass purge/ignore, been subjected to reading childlike kneejerk posts in threads covering all manner of topics.
Seen and heard enough of the same thing over and over, even when it's refuted/debunked.. Same stuff, like a broken record.
The simple
either/
or scenarios that come up repeatedly on this site aren't rooted in reality. People saw their parents make sacrifices and compromises to provide for their families, so some of these notions seem to come from people who are detached from that experience.
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Of course, it's an uphill battle, but rather than fold up their tents, these publishers are banding together to figure out solutions. If being a business owner was easy, everybody would do it. It's sink or swim, just like every other industry.
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To keep public awareness up, around some of the local print papers sponsored children's teams in Summer sports leagues, and partnered with vendors at festivals. Their logo/masthead is at little league baseball games, soccer matches, cricket tourneys.....wherever families and people from different generations come together.
The strength of this collective is partly based on the cities they are in. They are technically affiliates of one big network. They have experienced journalists with boots on the ground to cover events and stories in metro markets. If they can get the L.A. Sentinel on board, and Philly , they'd be covering a wide cross section of the country. I think they could expand into a national audio or video news network.