Kanye doing anything to stay relevant at this point.
He knows that staining/sympathizing with racial sentiments and imagery will draw people's attention; whether he truly cares about all that shyt deep down is debatable, but this has become his marketing strategy.
If we're being honest, Kanye is old news, and without all the controversy these past few years, he'd be forgotten by most because his music isn't what it used to be, he's a shell of himself and irrelevant without all the c00n/oddball shtick and even that's starting to get old.